Gallery traces its history since 2007. In 2011, the organization announced the rebranding associated with the name change, rethinking the ideological concept of exhibition policy and, following this, the change range of artists with whom the gallery is one of cooperation.
Relevance of art, according to the gallery, rather broad term that includes many questions and is largely based on the notion of humanism, i.e. interest to the person, to the problems of existence, development activities in the world today. Particularly this is connected with the choice of name galleries – NAMEGALLERY because Name it is one of the main characteristics of the person identification. Also refers to this name that the gallery aims to present a collection of names of artists of both young and experienced.
The concept of the gallery is based on a new principle of representation of contemporary art, which is to create a gallery space for the field experiment, for dialogue between the two main trends in contemporary art of modernism and postmodernism. Gallery is positioning itself as a neutral observer who only creates a concept of a project exhibition, rules for the represented artists and provides the visitor a choice of contemporary art and close for him.
Selection criteria remain unchanged for artists and galleries – is the artist’s desire to follow its own creative path, the ability to create professional art, in current conceptual level and the uniqueness of its author’s handwriting.
